These are the most common types of booths that will be offered by companies or organizations that sell floor space at a trade shows and exhibitions.

Standard Linear Booth
A standard linear booth (also known as an “In-Line” booth) is a typical 10-foot wide x 10- foot deep exhibit booth which will share a common backwall or sidewall (or both) with other similar booths. The “front” of the booth is open to the aisle. Generally, the backwalls of Standard Linear booths are 8 feet in height.

Perimeter Booth
Perimeter booths are standard 10-foot x 10-foot booths which are located against a wall of an exhibit facility. Thus, because the back of the booth is not being shared with another exhibitor’s booth, the backwall can be higher, and backwalls are typically 12-feet high for Perimeter booths.

Peninsula Booth
A Peninsula booth is open on three sides and shares a common wall with two other linear booths. These booths are 20-foot x 20-foot or larger. According to the Golf Industry Show website, Peninsula booths are comprised of a minimum of four standard unit booths, and are placed so that they face towards a cross aisle.

Split Island Booth
A Split Island booth is a Peninsula booth that shares a common back wall with another Peninsula booth. These booths can have a height of 16 feet.

Island Booth
An Island booth is exposed to aisles on all four sides and is sized at 20-foot x 20-foot or larger.

You may also be given options for the exact location of your booth. Consider where the highest traffic areas on the show floor are likely to be in order to maximize your visibility.

The amount of “floor space” you can buy and utilize at a trade show is dependant on your marketing budget, plus the availability of space the organizer chooses to offer to any given exhibitor. The maximum height of your exhibit depends on the type of booth you contract for.

Likewise, when you’re responsible for setting up or staffing a booth at a trade show, make sure you take time for preparation and pre-planning. Here are some things to consider in advance of your exhibiting activities.

Know the Show
All tradeshows are different. Do research on your show’s rules and regulations. Find out who the other exhibitors are. Most importantly, learn as much as possible about the show’s audience. How many people have attended the show in the past? Is any demographic information available? Knowing the size and nature of the audience helps you plan the type and amount of sales/marketing materials you will need for your booth.

Booth Size and Location
When you contract for exhibit space, you will know the size and location of your booth well in advance of the show. Again, optimize your booth fixtures and hand-out materials for the size of your space. Learn where electrical outlets are, so that you can inform show management of any possible needs for electrical cords or power.

Your Materials
Plan the physical materials you need for your booth. Make sure you have necessary tables, tablecloths, chairs, lighting, signage, credit card equipment, and electrical cords. Also plan for and bring sufficient promotional materials, including giveaway items, business cards, brochures, newsletters, etc.

Appearance
Plan your booth for maximum attractiveness and visual impact. Make sure your signs and fixtures have a professional look. Make sure important items will be placed in the sight-lines of attendees. Avoid any set up which may be seen as “clutter” by show attendees.

Preparation comes before success – in the dictionary, as well as in the business world. If you take time to do proper research and pre-planning before you exhibit, it will go a long way to ensuring a successful trade show experience.

Here are your immediate options to get you started.

Tutorials.

What do you want your reader to do?

This is by far the MOST important step in building your website.  Know what you want to happen when someone visits you. Without this information, you are stumbling around in the dark.  Make a list of three things you want people to do.

For me, I want people to:

• Register to Ligonier Tribute…
• Signup for my newsletter…
• Register a new website…

So now that I know what I want, when I write content for Ligonier Tribute, I will write it in a way that will encourage people to do one of the above.  We can track how often that happens using a free application called Google Analytics.  More on that later.

Forum.

Know Your Product
Be fully prepared to answer any and all questions about your product. A demonstration of expertise will impress potential customers, and they will find your ability to answer their questions reassuring.

Know The Customer
Try to get inside the customer’s head. Think about how your product or service might appeal to that particular customer. Showing empathy and understanding of the customer’s needs can create an emotional attachment between you and the customer. You can also recognize unconscious signals the customer may be sending out. For example, if someone is walking slowly past your booth while continuing to look, it could signal that they are weighing their options regarding your product. This is an ideal time time to approach them to ask if they have any questions.

Employ Persuasion
Your purpose is to sell your product, so use persuasive language to engage your potential customers, and draw them in to a conversation. Be persistent, but not to the point where you will be perceived as a nagging salesperson.

Be Conscious About Your Appearance
Appearance matters. Make sure your wardrobe is neat and clean. Dress as if you are giving a presentation – because that’s exactly what you’re doing. According to Selfesteem.org, clothing is a form of non-verbal communication, and employees who are dressed professionally convey trustworthiness.

Your knowledge, your persuasive skills, and your ability to gain insight into the mindset of the attendees at the tradeshow at which you are exhibiting will be key factors in your success.

Where am I going with this? Well, your Ligonier Valley Library recently decided to shake things up bit by relocating a few familiar sections into unfamiliar territory.

Audiobook on CD Section

Audiobooks on CD can now be found just passed the entrance to our Re-Readable bookstore, heading toward the children’s department.

For those patrons who enjoy the Audiobooks on Playaway, you will now find them situated next to the Large Print section (opposite the books on CD).

Audiobooks on Playaway Section

Teens, we hope you will be the most excited by our changes! No doubt, you noticed how tight the shelves were in your section. We also imagine that you were wondering about so many favorite titles being sent to a mystical place called ‘storage.’ Well, we have good news… we relocated your section and now there is more room for your old favorites as well as the new titles you have been so anxiously awaiting!

Young Adult Books & Graphic Novel Section

The Young Adult Books & Graphic Novels are now located on the stand-out shelves after the Adult DVD & VHS tapes. Now you can browse for movies, then move down the rows to the teen section. The really brave can take a few extra steps and venture into the Adult Fiction section.

Come to think of it… when traveling from movies to adult fiction or vice versa, we encourage our adult patrons to make a stop in between! You might be surprised by the number of really good young adult books you’ll find.

We realize that change can be scary and even annoying, but it can also be an adventure! We hope you’ll find yourself becoming acquainted with a whole different part of the library… perhaps a section you’ve either never visited or haven’t visited in awhile.

Will we be moving any other sections around? Absolutely not! No way!  Ok, it’s doubtful.  Probably not… but never say never. Guess you will just have to stop by the library and find out.

If you have any questions or need help finding anything, please ask at one of the circulation desks and we’ll try to point you in the right direction.

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Ms. Silvis appeared on HMC-TV Channel 20 in June 2011 and was video interviewed by Tory Johnson for ABCNews.com. She has a Master’s in Adult Education and is an associate director and department chair at Newport Business Institute. She is president of Pennwriters, Inc., a 400-member writing group, and received the Pennwriters 2008 Meritorious Service Award.

This program is free and will be held in the Ligonier Valley Library’s basement community room on Wednesday, September 28th at 7:00 pm. A book signing will follow the lecture. Copies of her book will be available for sale.

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Buck-A-Bag week!

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Unique Expo has a variety of fabrics that are 100% black out drapes.  Black out drapes are a non-see through fabric designed to block out light and sound and are ideal for dressing rooms, photo booths, audio visual stations and other spaces which may need limited light or privacy. Use black out drapes to provide a place for customers to try on items of clothing or even a private area for you to discuss business while in a busy area, such as a trade show or conference. Black out drapes provide you and your customers privacy and convenience.

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On September 11, 2001, the world changed forever….
Americans held their breath as the horrible news of a plane crashing into the World Trade Center’s North Tower spread across televisions and over the airwaves. At first we were shocked by the idea that a plane could malfunction so tragically, but then the news broke that another plane had struck the South Tower and we knew this was no accident. The tragedies where never ending that day. Two more hijacked planes would meet terrible ends, crashing into the Pentagon and a field in Somerset County, Pennsylvania. Many people gave their lives on 9/11 – firefighters and police officers rushing into towers that would collapse; innocent people trapped in the buildings and on the planes; a group of Americans who took matters into their own hands and forced their plane down before it could hit its target… to name just a few.

Quilt by Carroll Labarthe

Commemorating the 10th Anniversary of 9/11, a mini-exhibit is on display just outside the Pennsylvania Room. The exhibit includes a mixture of photographs, newspapers, magazines, posters and more.

Featured in the display is a hand-painted, pieced and quilted wall hanging designed and created by local resident Carroll Labarthe. The quilt depicts one of the Twin Towers, and was inspired by a photograph from the New Yorker.

The mini-exhibit can be viewed during normal library hours, and will remain up through the end of September.

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The sale will open in the library’s lower level community room on Saturday, August 27, from 10:00 am to 4:00 pm. The sale will continue during regular library hours through September 17th.

Re-Readables, the library’s book store, will be open during the book sale; however, store inventory is not included in the 25 cents sale.

We love your book donations, but…
We do not need any additional items for this year’s book sale due to an excess of well-worn, older novels and titles already donated.

We are only accepting (at this time) current (hardcover and paperback) books, DVDs, videos, CDs, classics and collectible books in excellent physical condition for our Re-Readables book store.

Please call the library at 724-238-6451 prior to delivering older items. Thank you!

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